Communications & PR Training | Mission Action Partnership

Communications & PR Training

A day of training for charitable organisations and churches to help them tell their story more effectively.


Christian organisations and churches in Northern Ireland have rich expertise, quality resources, and in many cases are making a significant contribution towards reaching neighbourhoods and nations with the good news of the Kingdom of God. However, the challenge they often meet is how to effectively tell their story to those who would potentially love to support, donate, or benefit from the activity of their work. 

This day of training is designed to help you tell your story more effectively. The topics covered will include:

  • The importance of sharing your story and vision effectively
    How do we as an organisation share our vision, mission and purpose well and be clear and consistent in our messaging?
  • Describing different audiences and how to reach them
    Who is it that we are trying to reach? How do our audiences like to be communicated to?
  • The basics of effective communications across different contexts/platforms
    What to do when our messages have to go across different contexts or platforms?
  • Public Relations and its values to your organisation
    What is Public Relations and why should my organisation be focusing on it?
  • The different disciplines and types of PR
    There are lots of different types of PR- which should I be focusing on and why?
  • How to create a basic PR plan, including measurement and evaluation
    Guidance in how to write a PR plan for your organisation on a project or a campaign.
  • Engaging with local and national media
    We often think our organisation’s/agencies stories will not be interesting enough to be picked up by the media. We all have a story to tell! Let’s help you showcase your projects or campaign to profile not only what your organisation does, but the effect it has on individuals and communities alike.
  • Effective media relations, how to successfully build relationships with journalists and how to write for the media
    So how do I approach a journalist? How do I write a press release? Here we will discuss tools and ways that you can effectively engage with the media and build long term relationships with journalists.
  • How to use social media for different audiences and how to write for social media
    With social media you are developing relationships with a huge amount of people directly. It is a quicker, cheaper and more direct way of engaging with stakeholders than any other form of PR. You become the direct source of all your organisations news and stories by writing blogs, posting on feeds and sharing images (to name a few!).
  • Guidance on collecting images/videos and using them well
    Pumping out high quality images and videos from your organisations is essential. Video is the most effective way of communicating online.

The speaker will be Gareth Russell, Director of Jersey Road PR, and Laura Nelson, their PR Manager for NI. Jersey Road is a Media, PR and communications consultancy who are passionate about working with Christian organisations and churches, helping them to give their story a voice. Over the past nine years Jersey Road have worked with many charitable organisations in helping shape and better implement their communications including Biblica, World Vision, Getty Music, Tearfund, Harper Collins, Compassion, Habitat For Humanity, Embrace the Middle East, Scripture Union, Mercy Ships, The Cinnamon Trust, Hope for Justice, Barna Group and Care.

Cost is £20 for MAP Members and £35 for non-members (inc. tea/coffee throughout and lunch). Registration and tea/coffee will be served at 10am while the training will begin at 10:15am.

Payment for this event must be made in advance. When you submit your booking you will be taken to our secure card payment page. If you are unable to use this facility please close the payment page and telephone the Global Connections office on 01926 487755 for further instructions, or email us using the contact details below.

Cancellation Policy: 50% of the booking charge will be refunded if cancellation is made at least one month prior to the event. For cancellations of less than one month we would not normally expect a refund to be made.

For more details, contact Tim Parks